Our brand color palette is one of the core aspects of our visual identity, helping us stand out and strengthen our image.
The brand appearance of IMATEQ is primarily using the colors Pine, the lightest tint of Pine (20%) and Future Yellow used very sparingly — in visual elements such as rectangle outlined boxes, numbers, word highlights, shape pattern, etc.
Mind not to over use the Future Yellow, it’s only used as a highlight color. Pine and tints of pine used in contrasting combinations — is the primary way to use the colour scheme for IMATEQ.
Combination Rules
Here you will see some simple examples that visually explain the color combinations and rules that are accepted and not accepted for IMATEQ.
We should make sure there is enough contrast betweeen text and background. Pine text on Pine tint 20% background is the primary colour combination for IMATEQ.
In rare cases like events or launch of a product/service under IMATEQ, the combination of Pine tint 60% and Future Yellow can be used.
Pattern in 20% Pine and Future Yellow.
Pattern in 60% Pine and 20% Pine.
Future Yellow should always be printed in Pantone for best color experience. Rarely, Future Yellow can be printed in CMYK when Pantone is not possible.
Future Yellow should not be used
as a background for IMATEQ.
IMATEQ Color Values
HEX
RGB
CMYK
PMS-C
PMS-U
RAL
HEX#1d6d5e
RGB29/109/94
CMYK100/00/48/28
PMS-C336C
PMS-U328U
RAL6026
HEX#4A8A7E
RGB74/138/126
CMYK72/27/52/10
PMS-C–
PMS-U–
RAL–
HEX#77A79E
RGB119/167/158
CMYK57/19/40/03
PMS-C–
PMS-U–
RAL–
HEX#A5C5BF
RGB165/197/191
CMYK41/12/27/00
PMS-C–
PMS-U–
RAL–
HEX#D2E2DF
RGB210/226/223
CMYK22/05/14/00
PMS-C–
PMS-U–
RAL–
HEX#DAF811
RGB218/248/17
CMYK10/00/70/00
PMS-C809C
PMS-U809U
RAL1016